Lifestyle brand “A Fish Named Fred” is expanding rapidly. This summer, the Amsterdam based brand will make its way into the UK, Ireland, Canada, New Zealand, the Philippines, Russia, Greece and Austria. The fish has already swum to Germany, Spain, Finland, Belgium and Singapore since its launch in 2011, when founder Rob Schalker’s 10 year old daughter Isabel came up with the name.

For Spring / Summer 2014 AFNF has original design prints where Fred plays a subtle role. Shirts with fun details and hidden gimmicks are an important part of the collection. Matching polo’s in Jersey and Pique with colorful collars make an absolute best seller. Creative t-shirts and smooth brushed cotton chino pants complete the range.

Music is one of the key elements; the Latin lounge tracks on the summer range are available through Soundcloud, Spotify and iTunes. Just look for “A Fish Named Fred”! All tracks are written by Sonny’s Inc. (Sonny Hoogwerf/Sander Tournier)

For Winter 2013 the central theme is “Fred Rocks” where a Fred(der) guitar, shirts and tees with musical instruments get you in the right mood. And of course Fred wouldn’t be Fred if he wouldn’t offer real colorful stuff for winter too. A Fish Named Fred has a stylish video with every collection, and we offer a shop in shop concept in real “fishy” style.

We’re proud to say that 90% of the collection is produced in Europe, ensuring short lead times and great quality.

Here are some more facts:

A fish named Fred has been raised in 2011 by Rob Schalker (formerly raised NZA New Zealand Auckland, now sold in 36 countries).

Selling prices Shirts from 69,95 € , polo’s from 59,95 sweats from €79,95 , tees from € 29,95, pants from € 89,95. www.afishnamedfred.com